There is a general perception that “logo design” and “branding” are the same thing. Sometimes these two terms are even used as synonyms. Read on to find out why this may not be totally true.
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The Difference Between
is the process of designing a logo. Using typography, shapes, symbols and colours.
is the process of building a brand. To be more specific, it is a strategy designed by companies to help people to quickly identify their products and organization, and give them a reason to choose their products over the competition’s. A branding strategy clarifies what a particular brand is and is not.
The Difference Between a
There is a general perception that “logo design” and “branding” are the same thing. Sometimes these two terms are even used as synonyms. However, although they are closely related and must work together in a coherent way, they are very different processes.
A logo is an easily recognizable graphic symbol that identifies a company, product, or any public or private entity. A logo is generally a combination of typography, lines, shapes, symbols and colors. It forms part of the visual identity of a brand.
A brand is the idea or image people have in mind when thinking about specific products, services and activities of a company. When exposed to all the touch points between a person and a specific brand, it triggers physical and emotional cues.
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Why is a well-designed logo important for your
Although a logo is only one of the elements of branding, it will most likely appear on the majority of touch points with customers and other stakeholders, such as the website, brochures, stationery, product, packaging, ads, uniforms, stores, and so on.
A logo can therefore be considered as one of the main graphic elements that allow people to quickly identify an organization, its products and services. And quite often, it will be the first thing people will use to identify you.
Here Is Why a Well-Designed Logo is So Important For
A logo is one of the main points of identification for your clients. It will help them to detect your brand in a few seconds, across different channels and touch points. A relevant logo design will also help people recall the brand within the industry.
The logo of your brand or organization will be part of your (visual) brand identity. This is very important, because it will be one of the main tools to graphically reflect your brand name, values and personality to the rest of the people you communicate with.
Brands can play with logo design to differentiate themselves from the competition. The use of different colors, shapes, styles, and typographies for the logo design are a great way to show what your brand is and is not, as compared to the competitors.
People expect from a brand to have a professional look, starting with its logo. A good logo design made by an expert designer will make your brand stand out, but also look more reliable and trustworthy. Hiring a logo designer will increase your chances to have a logo that is unique, innovative, and reflecting your brand’s identity.
In today’s world, businesses and organizations exist on various platforms, including websites, blogs, social media, events, leaflets, brochures, business cards, etc. Having a multipurpose logo will allow you to represent your brand in a consistent way across all different communication channels.
People should instantly connect with your brand when they see your logo. A good logo design will help enhance people’s memory of your organization and how it makes them feel. If the feeling is positive, whether the person is a potential client or provider, the logo will contribute to his/her emotional connection with the brand.
To conclude, a logo by itself is a graphic element that represents the brand, while a brand is a combination of all tangible and intangible aspects that represent the organization. Without the brand, the logo wouldn’t have a real meaning, it would be simply a graphical element.
When combined, a well-designed logo and an effective branding strategy help organizations reach their audiences in an effective way, but also create a resilient, industry-leading brand. If you are an entrepreneur and looking into building a new brand, don’t underestimate the importance of a well-designed logo, aligned to your overall branding strategy. It will be a rewarding investment for your brand and organization in the long term.
*Article excerpts are taken from The Branding Journal
